Monday, 19 October 2009

Box Office Report / Review 'Blue' vs 'All the best', 'MAMK' Box office Collections







Box Office Report / Review 'Blue' vs 'All the best', 'MAMK' Box office Collections

There appears to be a surprise result developing this Diwali as Rohit Shetty’s Ajay Devgan produced and starrer, All the Best in many single screens has taken the Diwali lead over Akshay Kumar’s mammoth budget Blue as well Salman Khan’s home production Mr. aur Mrs. Khanna starring Salman Khan and Kareena Kapoor along with Sohail Khan.
The opening for Blue on Friday morning was in the range of 50-60%, while All the Best was around 60-70% and MAMK last at 25-30%, though with volumes of screenings being higher for Blue means the opening day collections for the Akshay Kumar starrer were the highest of the films running. However the film’s cost and budget demanded a far bigger opening than what it has witnessed and given the reports are said to be mixed, it’s a wait-and-see situation for this action adventure venture.
The poor opening of Main aur Mrs. Khanna on the other hand has once again shown that Salman Khan’s popularity at the box office is more film to film and not so consistently solid that an initial will be there just because the actor is starring in it. As it is even Wanted had a subpar opening and picked up only in single screens and essentially flopped in the multiplexes. This film coming on the heels of the billed ’success’ has affirmed the above. And while it is not surprising that MAMK opened worse than Blue, it is surprising that it has opened worse than All the Best which is an Ajay Devgan production and starrer, and who’s certainly not a superstar. Or perhaps it is not so surprising in that it indicates the public on Diwali prefers lighthearted comedies in celebratory times. If so, it shows content and genre can outdraw the current ’star system’ perceptions in Bollywood. Fortunately for Salman Khan, another film featuring him, London Dreams costarring the same Ajay Devgan and Asin and made by Vipul Shah, is carrying better reports and is expected to fare better. However the news is worse for Kareena Kapoor, whose claims of being #1 are rather dubious and belied by box office performance of films she shows up in. After an underwhelming Kambakht Ishq opposite Akshay Kumar earlier this year, MAMK is a total dud from her. Even Kareena Kapoor’s publicized hits like Jab We Met have been relatively tiny grossers and some films with major studio backing and budget, like Tashan, have crashed shockingly.
Meanwhile Ranbir Kapoor’s Wake Up Sid is holding steady in multiplexes despite reduced screenings due to the Diwali releases. It netted around another 8 crores in week 2. Ranbir Kapoor’s next release coming up is Ajab Prem Ki Ghajab Kahani for Raj Kumar Santoshi and should definitely benefit from the success of Wake Up Sid.
Source: IBOS
















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