Kambakht Ishq Opening First Week Collections :- 100 Crores

Kambakht Ishq Opening First Week Collections :- 100 Crores

Mumbai, London 10th July 2009: Eros International, the leading
London-listed Indian media and entertainment company has announced a
record opening of Sajid Nadiadwala's Kambakkht Ishq which released on
3rd July. The film opened to extraordinary advance bookings and has
since grossed 100 crores worldwide in its first week making it one of
the most successful openings in Indian cinema.

Kambakkht Ishq has grossed 70 crores in India (42 crores net) and 21
crores overseas with music & digital platforms grossing 10 crores. The
film has been produced at a cost of Rs. 62 crores including print and
advertisement cost.

Speaking on the film's performance over the week, Nandu Ahuja, SVP –
Distribution – India, Eros International said, "Kambakkht Ishq been
received remarkably well by audiences and remained steady during the
week post the stupendous opening weekend. The film continuous to show
fabulous collections across key centres like Delhi, Agra, Dehradun
with over 90% collections through the week; 98% collections for five
days in a row in prime theatres like Rajmandir in Jaipur; over 70%
collections at Inox forum in Calcutta; 70% at all the seven
multiplexes in Gurgaon; 90% plus in Amritsar, Ludhiana; 60% plus at
PVR, Cinemax in Mumbai; 90% plus at Prasad multiplex in Hyderabad etc.
With the film opening in cinemas in India to a fantastic 95-100
percent capacity audiences and maintaining an on and about 70 percent
plus from Monday, we are sure the film will continue to enjoy a
fantastic run".

Pranab Kapadia, President – Distribution - Europe & Africa, Eros
International adds, "Kambakkht Ishq is doing exceedingly well in all
the overseas markets. All major markets like USA, Gulf States,
Australia, Fiji and even Pakistan have shown extraordinary box office
for first week and very positive audience word of mouth especially
with the international stars in special appearances. With upcoming
school holidays starting next week across UK & Europe, and no major
release until our own Love Aaj Kal on 31st July, Eros is confident of
lucrative business from overseas across the run of the film".

Kambakkht Ishq stars Akshay Kumar and Kareena Kapoor in pivotal roles
with direction by debutant Saabir Khan. The film's soundtrack has been
composed by Anu Malik. One of the most anticipated films in recent
times, the film released across an unprecedented 2000 plus screens
globally