MASTER SALEEM’S “SAJNI”

MASTER SALEEM’S “SAJNI”

There's a common thread between "Maa Da Laadla" from 'Dostana', "Mast Kalandar" from 'Heyy Baby' and "Tashan Mein" from 'Tashan'. And that's Master Saleem. Besides, all of them have become chartbusters. His unique voice coupled with his impeccable command over singing technique has given these songs a new dimension – and a place in the heart of music lovers forever. With a string of Punjabi and Bollywood hits under his belt, Master Saleem has struck gold again with music lovers – this time with the Smash Indipop Hit "Sajni" which features in the album "Teri Sajni", released by Sony Music. The lead song of the album, Sajni has been composed by renowned music director, Sandeep Chowta and also features Bollywood's upcoming playback Shruti Pathak. Sajni is about being passionately in love despite the setbacks and the disappointments that it brings. In spite of all odds the man's obsession towards love does not deteriorate.



The success of the song and album has taken Master Saleem by surprise. "Sandeep Chowta and I always knew this song was huge, but I never thought it would be this huge. We have been phenomenal feedback across – from India and abroad, from TV, Radio and Trade to even user oriented websites like Youtube – where the song has got an average rating of 4.5/5…You should read the comments on this songs…", Saleem says with a smile.Says Sandeep Chowta, the composer of this song, "Our efforts were directed to have a melody that would touch people's hearts. Saleem's soulful voice took this song to just another level. And this kind of song needs an exceptional video and marketing strategy – which is where Sony Music came in. Everything just fell into place."

"Teri Sajni" is next in the series of mainstream Sufi compilations after the tremendous success of the album "Teri Justajoo", which featured an original song "Teri Justajoo" by Roop Kumar Rathod along with some other hit Sufi tracks. Sony Music has repeated this feat with "Teri Sajni" – which features one original Sufi song "Sajni"by Master Saleem along with some other Sufi chartbusters like Soniyo from 'Raaz – The Mystery Continues', Zindagi Yeh by Rahat Fateh Ali Khan from 'Dil Kabaddi' and 'Tere Naina' by Kailash Kher.

Saleem said about the album, "The idea that my song would be featured with songs by singers like Rahat Fateh Ali Khan & Kailash Kher, is an honor in itself. This compilation is truly a treat for lovers of Sufi music." Shridhar Subramaniam, Managing Director, Sony Music said, "Sony Music has always believed in discovering and nurturing new talent and supporting it with relevant content. And our innovative marketing lends infallible support to making the song and the artist reach out to the music lovers. Both "Teri Justajoo" and "Teri Sajni" are prime examples of this."