Filmfare Awards 2008 Date | When is 54th Idea Filmfare Awards 2008 going to Held

Filmfare Awards 2008 Date | When is 54th Idea Filmfare Awards 2008 going to Held

The countdown has begun to the most awaited film awards in the
country. The 54th Idea Filmfare Awards 2008 function will be held at
Yash
Raj Studios in Andheri on February 28.

The announcement, which has film fans in a tizzy already, was made at
a press conference in a five-star hotel in Mumbai on Friday.
Introducing the new sponsor, Idea Cellular, Tarun Rai, CEO of
Worldwide Media Pvt Ltd, said that for the first time the awards were
being taken across the mobile platform.

Thanks to this partnership, the Filmfare Awards Contest will now be
available on SMS, voice and WAP portals. Mobile users can also win
free passes to the awards ceremony
and access Filmfare award clips, wallpapers and trivia on their cellphones.

They will also be able to participate in the voting process.
Meanwhile, at the press interaction, the media made the most of the
opportunity to quiz all those associated with the awards. While
Filmfare editor Jitesh Pillai sportingly fended off accusations of
manipulations, guest Deepika Padukone underwent an inquisition on
almost everything — from her love life to this year's winners.

The organisers also patiently explained the logistical reasons behind
showing a deferred live telecast of the awards and why some of the
entertainment acts were pre-recorded.