Karishma - Brand Ambassador for Priyagold

Karishma - Brand Ambassador for Priyagold

Merely before couple of weeks, we had alluring missy Deepika Padukone signing for BSNL as brand ambassador. Fine! We have one more hot celebrity getting roped in for brand ambassadorship, but not for BSNL. Karishma Kapoor has been opted as new brand ambassador for 'Surya Food & Agro Ltd'; a U.P. based Food Company at Noida, known for Priyagold biscuits. Sooner, we will espy the pulchritudinous actress recommending three products from the Priyagold stable – Butter bite, Butter bite Badam Pesta and Marie lite.

Perhaps, this is the first time Priyagold has preferred for celebrity endorsement. And earlier, it was TV personality Priya Tendulkar who plumped for these products a decade ago. Karishma has spelled that it's because of her personal preference for Priyagold products, she signed for brand ambassadorship.

Karishma Kapoor is the new brand ambassador of the Noida; U.P. based fast emerging food company “Surya Food & Agro Ltd”, known for Priyagold biscuits. This is the first time Priyagold has opted for celebrity endorsement since the TV personality Priya Tendulkar endorsed the biscuit for Indians ten years back. For Karishma the product fits into her life seamlessly. She is a celebrity housewife, mother and concerned of the quality of what she and her family consumes.

Karishma will soon be seen recommending three products from the Priyagold stable – Butter bite, Butter bite badam pesta and Marie lite. The advertisements created are straight forward brand endorsement with no complicated storyline or special effects in the visual. The message to the viewers is clear.

“We had been looking for a celebrity who can easily be associated with our product. In Karishma Kapoor we got that. “Karishma being a modern day housewife and a celebrity mother is always concerned about her kid’s & family’s health in today’s hectic life, said Shekhar Agarwal, Director of Surya Food.

“Priyagold biscuits are favorites in kids. I too have grown up eating these biscuits and like the taste immensely. In fact I agreed to endorse the product it is because of my personal preference for Priyagold products”. Said Karishma Kapoor

The reason why the company has opted to keep the message direct and simple is the fact that such endorsements are easy to recall. Unlike other celebrity endorsements of similar products where film stars have been seen promoting biscuits, at the end of the day viewers fail to recall the product. Also Shekhar feels that biscuits are commodities and need to be promoted as such.