Haal E Dil, De Taali, Khushboo Box Office Report

Haal E Dil, De Taali, Khushboo Box Office Report

Now if only promotion could guarantee a film's success! HAAL E DIL had so many factors running in it's favor - a fresh star cast that looked promising, alluring visuals, hit music, a producer/father who shelled out crores to ensure a great launch for the film! However, there was trouble in paradise. And that was the last set of promos which came on air. he moment talkie promo appeared on the music channels, it started becoming obvious that the film had strong elements of DDJL and JAB WE MET. Somehow, instead of generating a positive vibe about the film, it only turned out to be the opposite with the audience getting a strong sense of deja vu. It was never expected that the film would take anything better than a barely average opening. But a 10% start was a shocker. Add to that the film being billed by one and all as the biggest ever blunder on the lines of TASHAN and one pretty much knew where the film is headed.

The film has broken dreams for the cast of the film but one person who has come out relatively unscathed is Adhyayan Suman. His 20 minutes act has been noticed by the industry and it should soon be time for his re-launch with Mukesh Bhatt's RAAZ 2. We are waiting!

Comparatively much smaller in scale, KHUSHBOO was the other release of the week. Now one knows where the film is headed when it is not even reviewed by media. The same happened for this yet another film starring newcomers. No hype. No buzz. No reviews. No opening. The film would struggle to complete a one week run. A sad state for a film which comes from the maker of Govinda starrer AANKHEN and SHOLA AUR SHABNAM.

The only silver lining (and that too to just an extent) came in the form of DE TAALI. This romantic comedy too opened on a lower note but somehow sustained itself as the weekend progressed. The film is not being disliked by those who have seen it but there isn't the case of an extremely strong word of mouth as well. A sweet and harmless film that is a clean entertainer for an entire family, DE TAALI is a decent flick which is giving it a fight at the box office to turn into a break even preposition at the least. It may eventually manage to do that as well since out of the three releases of the week, this is the only one in the running. With THODA PYAAR THODA MAGIC as it's only competition for the week to come, this medium budget film may just about manage to cross the safety mark.