John abraham Euro 2008 Brand ambassador
Flamboyant Bollywood actor John Abraham was Friday roped in as brandambassador for the UEFA European Football Championship 2008, to be
held next month in Switzerland and Austria.
Announcing this, Managing Director of ESPN Software India R C
Venkateish, unveiled a detailed promotional campaign 'Bach Ke Kahan
Jaoge' for the tournament, which is to be kicked off on June 7.
"India today consumes more international soccers than ever before.
We expect impressive ratings for UEFA Euro 2008 as it is one of the
most prestigious and recognised sporting events in the world,"
Venkateish said in New Delhi.
The promotional campaign will try to attract more football enthusiasts
in the country by beaming the tourney live.
With an eye on large soccer viewership base in Hindi speaking regions
of the country, the broadcaster has also announced Hindi coverage of
the event, separately.
"The championship is rated as the second biggest sporting event
globally when it comes to TV viewership and we believe that this year
television viewership will touch even greater heights," he said.
The 31-match-tournament will be held in eight cities - Basel, Geneva,
Vienna, Klagenfurt, Innsbruck, Salzburg, Zurich and Berne.
The final will be played in Vienna on June 29.
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