Sunday Box Office Report : Bolywood Movie

Sunday Box Office Report : Bolywood Movie

Out of the frying pan, it's straight into the fire. That's the state
of the industry currently. The dry run at the box-office continues
non-stop, the latest 'casualty' being Sunday. Why are people shying
away from theatres? Is it due to the cold wave? Or is it because they
aren't excited about films? Whatever the reasons, the business has
suddenly turned ice-cold. Post Welcome and Taare Zameen Par, the graph
continues to slide downwards.

What wrong with Sunday? It's a well-made, entertaining joyride. But
the 30% - 40% opening was simply unexpected. A very prominent
distributor/exhibitor feels [and rightly so!] that the movie-going
segment that favorsWill things improve? Let's wait-n-watch!

movieplexes today is the youth and Ajay Devgan's popularity has
declined over the years in this segment. Partly because Ajay has been
seen in similar kind of movies/roles [serious].
Ajay needs to experiment with romance and comedy -- something that
Akshay realized a few years ago and changed lanes quickly. Often
labeled a 'stunt hero' not too long back, Akshay is now considered a
romantic hero who works big time in comedies. That, in turn, has
resulted in his ratings soaring upwards, nationally and
internationally. This is what I also conveyed to Rohit Shetty,
director of Sunday, who also happens to be a close friend of Ajay's.

Sunday picked up on Friday evening, shot upwards on Saturday [26th
January was a National holiday], was on the plus side on Sunday, but
Monday onwards, has registered a steep fall. Frankly, Sunday deserved
a better fate and a better run. The only hope is that the coming days
aren't really crowded with biggies. There's Jodhaa Akbar on 15th
February. Till then, Sunday can catch up if the audience gets into the
mood of visiting theatres.

Via : IndiaFM