Love aaj Kal Super Hit or Flop?

Love aaj Kal Super Hit or Flop?

Mumbai, London, 3rd August 2009: Eros International, the leading
London-listed Indian media and entertainment company has announced an
astounding opening for Love Aaj Kal with the film grossing INR 62
crores worldwide in its opening weekend. Love triumphed at the box
office with Imtiaz Ali's take on romance aaj vs. kal (today vs
yesteryears) starring Saif Ali Khan and Deepika Padukone opening to
rave reviews and audience reactions. The film has grossed over INR 47
crores in India and INR 15 crores overseas.

Love Aaj Kal released across 1800 plus screens worldwide on 31st July
2009 with one of the highest number of daily shows across multiplexes.
Love Aaj Kal has done exceedingly well in multiplex cinemas as
compared to single screens whereas in the case of Kambakkht Ishq it
was the single screens that brought in more audiences after the
initial opening. As a feel good romance with some spectacular music,
Love Aaj Kal has done exceedingly well overseas comparable or higher
than some of the biggest blockbuster of recent times.

Nandu Ahuja, Senior VP – Distribution – India, Eros International said
on the film's performance, "We are thrilled with the audience as well
as critics' reactions to Love Aaj Kal. Being one of most anticipated
releases this year, the film has opened to a stupendous response with
packed shows across the country. As a distribution strategy we went
out with more multiplex screens rather than single screens for Love
Aaj Kal as we knew it would fare well with those audiences. We are
confident the film is going to continue working its magic at the box
office and will go on to become of the biggest blockbusters in recent
time and it has a tremendous repeat factor which is the feedback we
are getting from the audiences. Not often do you have the good fortune
to distribute two big films in a month, both of them smash hits, with
one breaking the previous one's record".

Pranab Kapadia, President – Distribution - Europe & Africa, Eros
International added, "Love Aaj Kal has proven to be a resounding
success with never before seen response to a Hindi film overseas with
the film enjoying an all time high record opening in the UK of over
410000 sterling pounds easily surpassing previous records for the
weekend. Australia has shown fabulous collections of
$205821(Australian dollar) once again leaving behind previous hits.
Love Aaj Kal has opened extremely well in Pakistan too and grossed Rs.
10.5 million (Pakistani Rupees) for 211 shows over the weekend.

Ken Naz, President, Eros International, USA added, "Love Aaj Kal has
taken a record opening in USA of $2,51,799 beating records of all
recent releases. The reports coming are simply mind-blowing. Locations
were sold out well in advance for the evening shows with thousands
going back. In USA, audiences have simply fallen in Love and the film
can now officially be called a mega blockbuster".

The film has been breaking all records in multiplexes across the
country. Commenting on the film's performance across his chain of
cinemas, Aditya Shroff of Fame Cinemas said, "All previous records
smashed, highest collections ever achieved at most of my cinemas".

Love Aaj Kal marks Eros International's exciting synergy with
Illuminati Films and stars Saif Ali Khan, Deepika Padukone and veteran
actor Rishi Kapoor.

While enjoying the successful performances of Kambakkth Ishq and Love
Aaj Kal, Eros International is now gearing up to release Aladin in
October. The theatrical trailer of the magnum opus was unveiled with
Love Aaj Kal.