Rann, Raftaar 24x7 Release Date

Rann, Raftaar 24x7 Release Date

There're two films on  newsroom activities  being readied right now. But  neither Ram Gopal Varma's  Rann nor  Shamim Desai's Raftaar  24x 7 can use  the  stand-alone title 24x7 because that's a title patented by NDTV.

  Although  Sanjay Dutt has  finally agreed  to  let  the Big B have  the title India  for  Rann.  But the title  problem remains  unsolved.

  Percept  Pictures not  only owns  the  title  India 24 by 7   they're also going ahead  full-throttle with the completion and release  of their own media  film Raftaar 24 by 7 which stars  Aditya Pancholi  as a  suave  very stylish media baron. A poor man's version of  the media baron   played by the Big B in Rann.

While Ram Gopal Varma  is  busy  putting together his own film  on   a  media  war there's a   war  of  another kind  brewing for  the  film  from behind the scenes.

Debutant director Shamim Desai's Raftaar 24 by  7 is being  rapidly  readied for  release . It stars Aditya  Pancholi as a  suave media baron while Emran Hashmi  plays  his  favourite  protégé

Rann features   the Big B  as  the media baron while  Riteish Deshmukh plays his  protege

 Both the  films are about the  conflict between  bona- fide news and   semsationalism in contemporary times. And  Percept Pictures seems determined  to  make the best  of  the  interest generated  by  the  media theme in Ramu's Rann.

 Interestingly Aditya   Pancholi who plays a pivotal  role  in Raftaar  24x7  was also meant   to be part  of Rann .

 Pancholi  was  replaced  by Mohnish Behl in Rann.

Could  it because  Ramu wanted  to  avoid any overlapping between  the two media   films?

Says Pancholi, "Yes I  was  part of  Rann. But  I'm not in it. Ramu's  film takes a panga with the media.  Raftaar  24x7  is something else altogether."